Best SEO Content Creation Tips for Small Business in Pakistan

You might have heard about this well-known phrase “Content is the King of SEO”. The worth of the content is still at the top in the SEO industry; even in 2020 and COVID-19. Add to this, a good optimized and valuable content helps in ranking at the top position in google and other search engines. It drives traffic on the website, helps google in understanding the purpose of your web page. But Google is changing its algorithms from time to time, and this is filtering out the valued content and bad content from the search engine. Nowadays, the need for SEO services in Pakistan is increasing because of the “work from home” concept, and this has opened new ways for content marketers. Furthermore, the creation of the best SEO optimized content becomes a herculean task.

Before the creation of the content, we need to understand its value in the SEO industry. SEO stands for search engine optimization, and this is usually done with the intention to get more traffic and visitors on your blog, website and online store.

Here are a few tips that help the writers to produce engaging content 

Formatting of the content is at the top of the list in 2020. When a user comes to your web page, the first impression should be up to the mark and impressive. It is only formatting of the content that append aesthetic sense in placement. Furthermore, a website can also optimize its content for the rich snippet.  These show in the search engine and grab the attention of the visitors. Moreover, visitors can get the required information easily.

Imagine your target audience while writing your content

Your target audience, their demographics and psychographics should be considered when writing an article. For this, you can set the titles, headings in a way to specifically appeal your target audience. It is not necessary to write only about your products, but you should write about your industry. Covering the in-depth knowledge and providing the solutions to your audience can build a community for your products. So, your content should be informative, storytelling, and better than your competitors.

Use LSI instead exact match keywords

LSI stands for the latent semantic index, and this helps the Google algorithm to understand the purpose and intention of a web page. These are like similar words or synonyms of your exact match keyword. LSI put you on the top of the list, and it has much more benefits in the ranking. Similarly, they reduce keyword density and increase your relevancy. Thus, putting the right keywords in your article in the right position can bring the best SEO content. Most of the companies that provide SEO services in Pakistan use LSI and rank your site against a couple of keywords.

Hierarchy and headings in an SEO friendly content

There is always a structure of the content in SEO writing, and the right structure makes it best. It starts from the introduction that contains your main keyword and ends at the conclusion with a suggestion and secondary keyword. Do you know what is there in between, these are headings? There are six headings in SEO; H1 means the highest and later comes lower. Moreover, H1 has the largest font size, and it has more worth in the eye of the user. So, it is supposed that H1 comes first in the article. After this, H2 and topics under H2 are considered as H3. These are followed by Google in placing your content pieces in rich snippets. So, this is the basic structure of good SEO content.

This content has a good and attractive look that grabs the attention of the reader and retain them on the site. Ultimately these visitors converted into the sales. Hence, it is proved that a properly managed content structure can bring more sales for you.

Make headlines for users

Headlines tell the idea of the inside content and are good for the SEO. By stuffing your keywords in the headings and making them attractive, you can improve the engagement of the reader. Catchy headlines are always read by the users, and they skim and scan the content. On the basis of, the headings a user decides to read the content or simply leaves the page. When you are not getting SEO services from a company in Pakistan, then follow these tips for the creation of good SEO headlines.

• Make them highly attractive
• Put LSI or exact match in them
• Make them sensible
• These should click the mind of the reader
• An idiomatic expression is preferred for the headlines

Using keyword-rich phrases

Writing engaging content is an art and rather than using exact match, try keyword-rich phrases. If your keyword is “SEO services in Pakistan” you can try instead, SEO companies in Pakistan or “companies that provide SEO services in Pakistan”. This is the practice of using your keyword and its variations in the content and making it engaging. Add to this, google picks these keywords and ranks your website against several good and relevant keywords.  Such a phrase can easily be formed by practicing and making a sensible phrase that one could speak and understand. This is also called creativity, and most of the writers forget this important rule. Furthermore, content that is idiomatic and comprises keyword-rich phrases is more understandable and liked by the customers.

Writing content only for the search engine is a myth, and one could not earn apples through this. Now, you must write an engaging content that follows the SEO as well as user rules. Making content simple and putting keywords, LSI, and keyword-rich phrases make it better and fulfil both purposes.