Types of digital marketing that a digital marketing company should offer this year

After developing a successful website, page, or app, you need more traffic to sell your products or services. Here comes digital marketing with overwhelming and countless platforms to play its role in getting more traffic, visitors, and audience building. There are countless types of digital marketing, but a few of them I will share here. If you have nailed down to stand in the sea of digital marketing companies, then such types will help you in getting clear concepts about digital marketing.

So, digital marketing is a type of online marketing or marketing in which an electronic device is involved.

Here is the list of types;

1. Search engine optimization or SEO
2. E-mail marketing
3. Mobile phone advertisement
4. Search engine marketing
5. Content marketing
6. PPC and lead generation
7. Affiliate marketing
8. Video marketing
9. Social media marketing

If you are covering at least 3-4 out of them, you are a digital marketer.

Search engine optimization

This is an organic and non-paid ranking in any search engine. Google, Yahoo, Bing, etc. are a few major search engines. Marketers follow the white hat tactics announced by google and rank their site against low and competitive keywords. This generates more traffic and higher search engine visibility in the search engines. Mainly, this includes the keyword research, competitor’s analysis, onsite SEO, and off-site SEO.

E-mail marketing

This is all about updating your existing audience via e-mails. After an equal interval of time, you send an e-mail for the recent updates to your subscribers. Spreading such updates on a regular basis builds loyalty and trust with the customers. There are three major reasons behind e-mail marketing; creating new customers, retaining existing customers, and targeting the ex-customers. One need list building of e-mail that should be relevant and active.

Mobile phone advertisement

All types of digital marketing could be done on mobile devices. But there is a difference in target audiences, about 70 percent of people use a mobile device for searching online. This huge amount of users is targeted on mobile devices. However, few marketing campaigns have different bidding strategies for mobile devices, different pricing for mobile ads. In addition to this, local marketing could be done significantly on a mobile device by sending SMS, whatsapp marketing, and other voice calls.

Search engine marketing

You can use paid advertisement for ranking instead of organic or SEO paid results. It includes the paid traffic, and helps you in afloat in the sea of huge competition. Just pay for every single click and get rank instantly in google. You can also purchase space for the advertisement. Digital marketers are familiar with Google AdWords, Bing ads, and other major ads platforms.

Content marketing

In this digital marketing strategy, writers create an informative, promotional, and descriptive piece of writings. The main purpose is to make people aware of your product and services. There are three parts of a content creation process.

• Top of the funnel, this is the awareness stage
• The medium of the funnel, this is a solution stage
• Bottom of the funnel, here we generate customers and leads

Content comprises several kinds of it; it could be either tweet, social media captions, catchy taglines, articles, blogs, images, promotional lines, or tag lines.

PPC and lead generation

Pay per click, you have to pay for every single click to the platform provider. It could be Google, Bing, or FB. This is the quickest way to get traffic on your website. Moreover, in leads, you get the required information through the clients as per their request. This could be an e-mail address, name, phone number, or anything that you want.

Affiliate marketing

Affiliate marketing is another way of digital marketing that fosters your earning as well. You advertise on your website via referral links. And obtain a commission on every sale that nails down by clicking on that link. So, more traffic your site has more sales and more revenue at the end of the day. You can sell your products by doing affiliate marketing and provide the commission to others.

Video marketing

Simply, this is advertisement through videos on video-specific channels. YouTube is the biggest monetization platform over the net. Video ads generate more visual knowledge and express the true message to consumers.

Social media marketing

Socialization is a long learning process, and it is becoming a major source of marketing. Countless social media platforms help us in getting socialized in different ways. Here is the list of a few major platforms.

• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram

So, a good digital marketing company provides all of these services with value addition.